Understanding peer benchmarks
3 min read
Benchmarks let you compare your performance metrics against other creators in your segment — anonymously. Instead of seeing individual creators' numbers, you see aggregate bands: where the bottom 25%, median, and top 25% of your segment sit.
What is a segment?
Your segment is determined by two factors: your total follower count across all connected platforms (the size tier) and how many active platforms you're on (the platform tier).
- ●Micro creator: under 10K total followers, one platform
- ●Micro multi-platform: under 10K followers, two or more platforms
- ●Rising creator: 10K–99K followers, one platform
- ●Rising multi-platform: 10K–99K followers, two or more platforms
- ●Established creator: 100K–999K followers, one platform
- ●Established multi-platform: 100K–999K followers, two or more platforms
- ●Major creator: 1M+ followers, one platform
- ●Major multi-platform: 1M+ followers, two or more platforms
What metrics are benchmarked?
- ●Follower growth rate (7-day): percentage change in total followers over the last week
- ●Engagement rate: average engagement rate across all connected platforms (30-day)
- ●Monthly revenue (USD): total income tracked in Glowr over the last 30 days
- ●Platform count: number of active connected platforms
Privacy: how your data is protected
Benchmark data is aggregate-only. No individual creator's values are stored in or returned from the benchmark system. Your data contributes to benchmarks as an anonymous data point. Glowr enforces a minimum of 50 creators per segment before benchmark data is shown — below this threshold, statistical inference could reverse-engineer individual values.
If your segment shows "Benchmark data not yet available," it means your segment hasn't reached 50 creators yet. This is more common in larger size tiers (Established, Major) which have fewer users overall. Benchmarks will appear automatically once the threshold is reached.
How often benchmarks update
Benchmark bands are recomputed nightly at 2am UTC. The benchmark page shows the date of the data it's using so you always know how current it is.
Reading the benchmark bar
Each metric shows a horizontal bar divided into three zones: bottom 25% (left), middle 50% (centre), and top 25% (right). Your position is shown as a dot on the bar. The chip label (Top 25%, Above average, Below average, Bottom 25%) summarises your position.
The full benchmarks page (/benchmarks) shows improvement hints for metrics below your segment median. These are data-grounded suggestions, not generic tips.
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